While sending holiday greetings and thank you’s are important this time of year, you also want to shake up your marketing tactics. Here are a few tips to consider as part of your holiday marketing plans: Even though your marketing efforts should be a year-round effort you might want to consider shaking things up for […]
When launching a product online, you need to do a lot of preparation first. You need to get the various pieces of the puzzle right to make sure your product launch goes as planned. Try using the following tips. Sell the Launch: When you are preparing a product launch, you have to create a stir […]
If you’re a small business owner and you are working with a limited marketing budget you need to get the most bang for your advertising buck. And right now, marketing through social media advertising is hot and could be one of the most effective strategies for your business. If you haven’t explored the idea of […]
If your company is committed — as we are — to going green and working with sustainable practices, you need to let your customers know. Because we are committed to supporting sustainable resources we know it’s important for businesses to be transparent and to detail their environmental good deeds. You don’t have to undertake a […]
It’s time for everyone to do their part for the environment. Your company is doing its part — here’s how you can involve your customers! You know you follow green practices and your employees know you do it as well, now you need to show potential customers that you follow them – it could help […]
Moving your sustainability efforts from internal to external will involve communication through social media and other outlets, such as press releases, blog posts and by word of mouth to your customers. It’s that time of year when businesses are putting together their budgets for 2011 and what better time to write in some line items […]
Why do small businesses fail? It’s a question many entrepreneurs ask themselves when they see their own ventures spiraling out of control. Many of the issues can be addressed by simply understanding the reasons for small business failure. We share the reasons we’ve found here, so you can avoid them in your own business venture: […]
When you’re sitting down and putting together your marketing budget, do you think about allocating some of the money to on hold messaging? If you haven’t you should. An on hold message should be part and parcel of your marketing plan because it’s a simple, effective way to promote your business activity. When you’re sitting […]
Regardless of whether you offer a niche product, you need to have a wide audience reach in order to thrive. Choose as large a market as possible or see if you can offer additional products or services to widen your reach. When you’re starting a business there is no blueprint that will guarantee success. However, […]
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