If your company is committed — as we are — to going green and working with sustainable practices, you need to let your customers know. Because we are committed to supporting sustainable resources we know it’s important for businesses to be transparent and to detail their environmental good deeds. You don’t have to undertake a […]
You’ve taken the steps to implement a marketing plan. Is it working? Are you tracking your results? To be effective, you have to! True, it’s not always easy to tell which avenues of your marketing efforts are bearing fruit, but that doesn’t mean you shouldn’t try, right? If you’re spending money on brochures or print […]
If you’re in the “restaurant” or “any” business you may have heard that you simply have to get involved in social media marketing. Contrary to what everyone is saying, there are myths surrounding social media. If you’re in the restaurant – or any business – you may have heard that you simply have to get […]
Now, more than ever, you have to focus your marketing efforts so that you reap the most benefit from your dollars. Take these ten steps into consideration if you’re trying to make your business recession-proof. If you’re determined to make it as a small business owner, you have to be smart about where – and […]
Rather than letting your customers become bored and lose interest while they’re waiting for you to pick up, use a message that keeps them riveted and wanting to know more when you do pick up. Gone are the days when you want your customers – and potential customers – waiting on hold on your business […]
As a business owner you may not label yourself a sales person, but you are every entrepreneur is in his or her own way. Running a business for a living requires a consistent amount of persistence because obstacles loom on a regular basis. Speaker Brian Tracy wrote that, “a person will face the most challenging […]
If you’ve built a powerful brand that’s aimed at your ideal customer or prospect you can convince them to stay around your site and see what else you have to offer. A weak, or nonexistent brand, will be forgotten once they leave your site and head to the next one. Is branding your business a […]
It’s time for everyone to do their part for the environment. Your company is doing its part — here’s how you can involve your customers! You know you follow green practices and your employees know you do it as well, now you need to show potential customers that you follow them – it could help […]
Moving your sustainability efforts from internal to external will involve communication through social media and other outlets, such as press releases, blog posts and by word of mouth to your customers. It’s that time of year when businesses are putting together their budgets for 2011 and what better time to write in some line items […]
When you remember that the average hold time is 43 seconds, the length of a radio commercial, you want to grab that opportunity to remind your customers why your business is the best one to meet their needs. Even if your caller is on his or her cell phone, they are a captive audience, so […]
(888).641.2200
(888).641.2200
