While sending holiday greetings and thank you’s are important this time of year, you also want to shake up your marketing tactics. Here are a few tips to consider as part of your holiday marketing plans: Even though your marketing efforts should be a year-round effort you might want to consider shaking things up for […]
Marketing — and tracking the results of it is an on-going task, but the results will pay off! Growing a business is not an overnight process. It takes time, but there are people who are able to make a lot of money in a short period of time; for those people, though, they are not […]
While everyone of us aspire to be Bill gates or Steve Jobs, very few achieve a fraction of their success. So what’s the key behind their success that has evaded you? It seems the key is the risk taking ability. According to a study, entrepreneurs who take risky business decisions are more likely to achieve […]
Sending out an email newsletter? Take advantage of that electronic ‘real estate!’ “Location, location, location,” it’s the real estate agents’ mantra but did you know that every business owner has “real estate” that needs to be utilized to its fullest? It is your email; whether you send out email fliers, email newsletters or simply correspond […]
You need to find a way to implement point of sale marketing with your on-hold message, you have a captive audience and you want to utilize that by making the most of your on hold messaging. Point of sale marketing (POS) – we’ve all likely heard the term but do you, as a business owner, […]
You’ve taken the steps to implement a marketing plan. Is it working? Are you tracking your results? To be effective, you have to! True, it’s not always easy to tell which avenues of your marketing efforts are bearing fruit, but that doesn’t mean you shouldn’t try, right? If you’re spending money on brochures or print […]
Rather than letting your customers become bored and lose interest while they’re waiting for you to pick up, use a message that keeps them riveted and wanting to know more when you do pick up. Gone are the days when you want your customers – and potential customers – waiting on hold on your business […]
As a business owner you may not label yourself a sales person, but you are every entrepreneur is in his or her own way. Running a business for a living requires a consistent amount of persistence because obstacles loom on a regular basis. Speaker Brian Tracy wrote that, “a person will face the most challenging […]
If you’ve built a powerful brand that’s aimed at your ideal customer or prospect you can convince them to stay around your site and see what else you have to offer. A weak, or nonexistent brand, will be forgotten once they leave your site and head to the next one. Is branding your business a […]
Moving your sustainability efforts from internal to external will involve communication through social media and other outlets, such as press releases, blog posts and by word of mouth to your customers. It’s that time of year when businesses are putting together their budgets for 2011 and what better time to write in some line items […]
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