Who has time for marketing? You may not have time, but you certainly need to make the time. Here are ten simple tips to market your business more effectively. Marketing your business is almost a full time job and you have enough to do just actually running your business, right? We’ve found ten ways to […]
Marketing is not branding. Branding is about designing your business, so as to create a foundation from which marketing can do its work. Branding is about creating the word. Marketing is about getting the word out. Branding sets the stage for being relevant, meaningful, exclusive, and most of all memorable. It’s about acknowledging or creating […]
You need to find a way to implement point of sale marketing with your on-hold message, you have a captive audience and you want to utilize that by making the most of your on hold messaging. Point of sale marketing (POS) – we’ve all likely heard the term but do you, as a business owner, […]
Now, more than ever, you have to focus your marketing efforts so that you reap the most benefit from your dollars. Take these ten steps into consideration if you’re trying to make your business recession-proof. If you’re determined to make it as a small business owner, you have to be smart about where – and […]
Rather than letting your customers become bored and lose interest while they’re waiting for you to pick up, use a message that keeps them riveted and wanting to know more when you do pick up. Gone are the days when you want your customers – and potential customers – waiting on hold on your business […]
When you remember that the average hold time is 43 seconds, the length of a radio commercial, you want to grab that opportunity to remind your customers why your business is the best one to meet their needs. Even if your caller is on his or her cell phone, they are a captive audience, so […]
There are many more ways to freely spread the word about your business but these five are a great way to get a new campaign underway. Remember, too, that your on-hold message is a great way to let customers and potential customers know what you have to offer. When it comes to running a business […]
Building trust is an important part of your branding and marketing strategy. But how do you do it? Here are 7 tips that will show you how. Did you ever wonder if your customers trust your brand? Do potential customers know what your brand is, and are you effectively conveying it to them? Whether you’re […]
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