Marketing is not branding. Branding is about designing your business, so as to create a foundation from which marketing can do its work. Branding is about creating the word. Marketing is about getting the word out. Branding sets the stage for being relevant, meaningful, exclusive, and most of all memorable. It’s about acknowledging or creating […]
Regardless of whether you offer a niche product, you need to have a wide audience reach in order to thrive. Choose as large a market as possible or see if you can offer additional products or services to widen your reach. When you’re starting a business there is no blueprint that will guarantee success. However, […]
When is it too early to market for the holidays? Should we mention specific holidays by name or is it alright just to say, “Happy holidays?” Will my marketing message be heard or will it be drowned out by all the other advertisements on TV, radio, print and online? What type of advertising works best […]
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