Five free ways to spread the word about your business

Posted on by wrote in Blog.

There are many more ways to freely spread the word about your business but these five are a great way to get a new campaign underway. Remember, too, that your on-hold message is a great way to let customers and potential customers know what you have to offer.

When it comes to running a business you need to keep track of every dollar that you spend so it’s nice when you can find free services to help you spread the word about who you are and what you do.
Here are five great ideas for getting new customers to come to your website, store or to pick up the phone and call you and you’ll be surprised at just how effective they can be:

 

  1. Got time? If you have some free time work on some guerrilla marketing techniques – they take time, imagination and energy – no cash required! Decide on a promotion strategy then start spreading the word on your website and social media sites. You can offer free samples, free consultations, product demonstrations and/or online seminars. Offer a coupon or downloadable content as a way to get customers to sign up on your website so that you can capture their email addresses.
  2. Talking about it. Take advantage of the myriad social media sites that are out there that you can use – for free – to get in touch with your customers. From Facebook to Twitter to LinkedIn to putting up online profiles for your company at various sites such as GoogleMaps or Bing as a way to get found are great free ways to work the Internet. Post a video on YouTube or MySpace.
  3. Pen an article. There are many online article marketing sites that let you write articles in your field of expertise. Pen a how to article about your product or an explanation of the benefits of it. The more articles you submit, the more searchable you are. A couple of online article sites are www.ezine.com and www.articlesbase.com. Include links to your website.
  4. Is your website working for you? Use search engines to drive customers to your site. Make your website search engine friendly and make certain your site has been SEO optimized.
  5. Incorporate advertising. Have you ever considered pay-per-click advertising as a way to draw customers to your website? While pay-per-click isn’t free, it is inexpensive and it is free to sign up. When people search for what you’re selling your business ad will appear in a search engine report. With the pay-per-click method, you only pay when a customer clicks the ad and comes to your site and it only costs you a few pennies. The largest PPC advertising networks are those with the most popular search engines: Microsoft Ad Center, Yahoo Search Marketing, and Google Adwords.
There are many more ways to freely spread the word about your business but these five are a great way to get a new campaign underway. Remember, too, that your on-hold message is a great way to let customers and potential customers know what you have to offer.
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