Moving your sustainability efforts from internal to external will involve communication through social media and other outlets, such as press releases, blog posts and by word of mouth to your customers. It’s that time of year when businesses are putting together their budgets for 2011 and what better time to write in some line items […]
When you remember that the average hold time is 43 seconds, the length of a radio commercial, you want to grab that opportunity to remind your customers why your business is the best one to meet their needs. Even if your caller is on his or her cell phone, they are a captive audience, so […]
There are many more ways to freely spread the word about your business but these five are a great way to get a new campaign underway. Remember, too, that your on-hold message is a great way to let customers and potential customers know what you have to offer. When it comes to running a business […]
If you just spend a few minutes a day you can come up with a marketing plan that can help carry your business forward keeping current customers and reaching out to new markets Did you know that marketing your business is almost a full time job? It is if you want to do it effectively. […]
Green practices that you implement at home can very easily be carried forward into the office and if your office complex doesn’t recycle, consider carrying your recyclables home with you. Every little bit that people do is one step toward a healthier environment. “Going green.” It’s not just a catch phrase and it’s more than […]
Why do small businesses fail? It’s a question many entrepreneurs ask themselves when they see their own ventures spiraling out of control. Many of the issues can be addressed by simply understanding the reasons for small business failure. We share the reasons we’ve found here, so you can avoid them in your own business venture: […]
When you’re sitting down and putting together your marketing budget, do you think about allocating some of the money to on hold messaging? If you haven’t you should. An on hold message should be part and parcel of your marketing plan because it’s a simple, effective way to promote your business activity. When you’re sitting […]
Regardless of whether you offer a niche product, you need to have a wide audience reach in order to thrive. Choose as large a market as possible or see if you can offer additional products or services to widen your reach. When you’re starting a business there is no blueprint that will guarantee success. However, […]
Building trust is an important part of your branding and marketing strategy. But how do you do it? Here are 7 tips that will show you how. Did you ever wonder if your customers trust your brand? Do potential customers know what your brand is, and are you effectively conveying it to them? Whether you’re […]
You’ve spent considerable time, effort and yes, money, in an attempt to market your business. Perhaps you’ve run ads in the local paper, participated in networking groups, gone on speaking engagements and even made cold calls. Your efforts have paid off, though, and now the phones are ringing with people requesting your goods or services. […]
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