Track Social Media Traffic

Mar 30, 2012 bruce Blog No Comments
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Okay, so you’ve got your website up and running and now you want to get the traffic going.  But will you track those visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You CAN and you SHOULD.

You can see all of these insights by getting a free Google Analytics account.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.  The best part is you can set up goals and objectives and measure if your visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and track your social media traffic.

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

Plus you’ll discover how you can learn more about the visitors who come to your site from Twitter, Facebook, and Google+ sites.

In addition you can use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site.

Getting Started With Google Analytics

Before we dive into this, I want to make sure that you use the latest version of Google Analytics.

To do this, just login into your Google Analytics  account and click the New Version link from the top left section of your screen.

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Once you do that, you are all set up with the latest tracking insights.

Identify Your Main Traffic Sources

First you will need to find out what social media sites send the most traffic to your website.

To do that, go to the Traffic Sources section, select Sources and All Traffic.

You’ll be able to see a list with all of the websites that send traffic back to your site. Right now, you will need to identify which are social media websites and keep the first three in mind.

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Identify the main 3 social media sites that send you traffic.

From this example you can see that Twitter (t.co is Twitter’s shortened URL), Hacker News and Facebook are the main social media sites that drive traffic.

For you, the most important may be Google+ or StumbleUpon or any other site where you have an active profile.

Google Analytics has great support and direction.  Now it is up to you, but always remember:

“To Convert, I Must Track . . .”

You get plenty of traffic on your phone, so always keep your on hold messages fresh.

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