Top 11 recycling tips for your business (and home)

Take a few minutes to read our favorite environmental tips. Everyone, both business owners and individuals, should be doing their part to help protect the environment and by taking some of these steps you can help out. Here are our top 11 recycling tips. The first is an oldie but a goodie – Reduce. Reuse. […]

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Communication Statistics

Ever wondered how many people are using “the holy trinity” of social media (Facebook, Twitter and LinkedIn)? How about the number of internet users? Do you know how many people have mobile devices? According to Facebook, as of May 2017 there are over 1.94 billion monthly active Facebook users worldwide. There are more than 1.5 […]

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A Few Words About Branding

Marketing is not branding. Branding is about designing your business, so as to create a foundation from which marketing can do its work. Branding is about creating the word. Marketing is about getting the word out. Branding sets the stage for being relevant, meaningful, exclusive, and most of all memorable. It’s about acknowledging or creating […]

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If your company goes green, show it!

If your company is committed — as we are — to going green and working with sustainable practices, you need to let your customers know. Because we are committed to supporting sustainable resources we know it’s important for businesses to be transparent and to detail their environmental good deeds. You don’t have to undertake a […]

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Is my marketing paying off? 7 ways to figure it out

You’ve taken the steps to implement a marketing plan. Is it working? Are you tracking your results? To be effective, you have to! True, it’s not always easy to tell which avenues of your marketing efforts are bearing fruit, but that doesn’t mean you shouldn’t try, right? If you’re spending money on brochures or print […]

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Social Media Marketing for Restaurants

If you’re in the “restaurant” or “any” business you may have heard that you simply have to get involved in social media marketing. Contrary to what everyone is saying, there are myths surrounding social media. If you’re in the restaurant – or any business – you may have heard that you simply have to get […]

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Top 10 marketing strategies for your small business

Now, more than ever, you have to focus your marketing efforts so that you reap the most benefit from your dollars. Take these ten steps into consideration if you’re trying to make your business recession-proof. If you’re determined to make it as a small business owner, you have to be smart about where – and […]

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5 tips to make your on hold message work for you

Rather than letting your customers become bored and lose interest while they’re waiting for you to pick up, use a message that keeps them riveted and wanting to know more when you do pick up. Gone are the days when you want your customers – and potential customers – waiting on hold on your business […]

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5 tips to being a successful sales person

As a business owner you may not label yourself a sales person, but you are every entrepreneur is in his or her own way. Running a business for a living requires a consistent amount of persistence because obstacles loom on a regular basis. Speaker Brian Tracy wrote that, “a person will face the most challenging […]

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