Product Launch Tips

Jul 08, 2011 bruce Blog No Comments
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When launching a product online, you need to do a lot of preparation first. You need to get the various pieces of the puzzle right to make sure your product launch goes as planned. Try using the following tips.

Sell the Launch: When you are preparing a product launch, you have to create a stir around the event and not around selling the product. In order to find success, what you need to focus on is the day when the product is going to be launched and create a strong buzz around it. If you know how to make your potential customers to look forward to the launch day, then it automatically turns into a big event that’s going to take place. Selling the event will eventually help you sell more products because you have gotten so much attention. The product sells itself when you create anticipation among your target audience. This is not complex. We all have things that we cannot wait to do. So, why not use this to your benefit? Before the product is launched, your only goal should be to create such a buzz around your product that your future customers cannot wait until the arrival date.

Schedule a Long Pre-Launch Period: In order to ensure your launch is successful and build up the required buzz, it’s important that you have a long pre-launch period. It is during this time that you should do as much prep as you can to make sure that your product launch is wildly successful.When you don’t do this and just launch the product right after you announce it, you run the risk of only making a few sales. However, the reason you put a lot of planning into your launch is to ensure a flood of sales on the actual launch date. When you’re doing a launch on the Internet, you have the opportunity to create a strong buzz, bring in the awareness and release small bits of information. This can drip-feed e potential customers and make them curious, hold their interest and desire to know more. To truly get the results you want on the day you launch, you need to put in enough time with potential buyers. A good pre-launch period is at least five to six weeks. If you need to shorten it, don’t spend less than three weeks. This gives you enough time to build a good level of interest in the launch of your product.

Be Available for Your Customers: Not keeping up the hype after the launch, is not a good thing. Be available for your clients and provide support for your product. Utilizing your messages on hold is a great way to keep the momentum going. Your on hold message can provide a ‘sound’ way to keep customers informed of the progress of your launch.

Remember, every little action that you take in the pre-launch phase of your product will prove to be beneficial post-launch – so don’t hesitate to put in the extra time and effort to make it happen.

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