If you’re not promoting your business online, you are missing the opportunity to reach potential customers and you can bet your competitors are taking advantage of this marketing opportunity.
When it comes to social media, it can be defined in myriad ways depending on who you talk with. A general definition is that social media is any form of online presence that allows users to engage in a multi-directional conversation in which they can share ideas, information and current events.
Social media – the platform itself – includes “>Facebook, Twitter, LinkedIn, MySpace, blogging and more. The main portion of social media is the interaction you have with your customers and potential customers. Businesses sometimes refer to social media as CGM (consumer-generated media), but it’s more than that – it’s a dialogue you are having with those who visit your site or your page.