For the last several years Google has been quietly behind the scenes creating Google Places which is the NEW digital Yellow Pages. It is gaining steam very quickly especially because more than 21% of all searches on Google are mobile now. That number will dramatically increase over the next two to three years.
It seems that even though Google Places has been around for a while now but for some reason not every small business owner has claimed their listing. It is FREE to do so and very simple to do as you will note in the video.
If you have a conventional Brick and Mortar store, would you put the ‘closed’ sign up whenever a potential customer approached? Of course not!
Read on below to DISCOVER three ways you’re missing out on targeted customers searching for your type of business by not claiming your Google Places listing.
Missing out on sales
From the customer point of view they are saying: “If I can’t find you, I can’t call you.”
Google Places is free – who wouldn’t want to drive laser focused customers?
Can you think of any other ways to advertise your company to thousands of people a year without paying any fees?
Directing traffic to your COMPETITORS
Your lack of visibility on Google Places will not only result in less business; it will also drive more traffic to your competitors. Depending on your type of business and location, there may only be a handful of businesses on Google Places in your niche, so don’t let them grab all the traffic and potential sales.
Not making customers aware of promotions
You can add specials and coupons to your Google Places listing which can be very useful to run seasonal sales or introductory offers for new customers. You have complete control over your promotions so can run them for any period of time you choose.
And since these potential mobile customers will be calling your business, it is probably a great reason to have a custom message on hold that explains your products and services in finer detail. Which vastly improves the image of your business.