There are many more ways to freely spread the word about your business but these five are a great way to get a new campaign underway. Remember, too, that your on-hold message is a great way to let customers and potential customers know what you have to offer.
- Got time? If you have some free time work on some guerrilla marketing techniques – they take time, imagination and energy – no cash required! Decide on a promotion strategy then start spreading the word on your website and social media sites. You can offer free samples, free consultations, product demonstrations and/or online seminars. Offer a coupon or downloadable content as a way to get customers to sign up on your website so that you can capture their email addresses.
- Talking about it. Take advantage of the myriad social media sites that are out there that you can use – for free – to get in touch with your customers. From Facebook to Twitter to LinkedIn to putting up online profiles for your company at various sites such as GoogleMaps or Bing as a way to get found are great free ways to work the Internet. Post a video on YouTube or MySpace.
- Pen an article. There are many online article marketing sites that let you write articles in your field of expertise. Pen a how to article about your product or an explanation of the benefits of it. The more articles you submit, the more searchable you are. A couple of online article sites are www.ezine.com and www.articlesbase.com. Include links to your website.
- Is your website working for you? Use search engines to drive customers to your site. Make your website search engine friendly and make certain your site has been SEO optimized.
- Incorporate advertising. Have you ever considered pay-per-click advertising as a way to draw customers to your website? While pay-per-click isn’t free, it is inexpensive and it is free to sign up. When people search for what you’re selling your business ad will appear in a search engine report. With the pay-per-click method, you only pay when a customer clicks the ad and comes to your site and it only costs you a few pennies. The largest PPC advertising networks are those with the most popular search engines: Microsoft Ad Center, Yahoo Search Marketing, and Google Adwords.