Communication Statistics

Ever wondered how many people are using “the holy trinity” of social media (Facebook, Twitter and LinkedIn)? How about the number of internet users? Do you know how many people have mobile devices?

According to Facebook, they now serve more than 500 million “active” users worldwide. That’s the equivalent of 7 percent of the global population. 50% of active users log on in any given day. There are more than 250 million active users currently accessing Facebook through their mobile devices. Those using their mobile devices are twice as active on Facebook than non-mobile users. The average user has 130 friends, and over 700 billion minutes per month are spent by users on Facebook. Approximately 70% of Facebook users live outside the United States.

Check out these interesting numbers that were reported on – 500 million was the number of mobile phone subscribers in 2000. Today, that number is over 5 billion. In the year 2000, the number of internet users was only 250 million. That number has now shot up to over 2 billion. With the world’s population exceeding 6.8 billion, nearly one person in three surfs online.

On Twitter, more than 95 million tweets are written every day (as of Sept. 2010). We all heard the news about the freedom rallies in Egypt and Libya. Since those countries control or censor their news outlets, the world learned much about what was transpiring from individuals who were tweeting their experiences during the demonstrations. In recent years, Twitter has played a valuable role in global communications during crucial events like these.

The popular business professionals’ platform known as LinkedIn finally crossed the 100 million user milestone in March. They report that they are adding 1 million new members each week, which is faster than one new member every second. The site is currently used in over 200 countries and territories around the world, with more than half of their users coming from outside of the U.S.

What do all these numbers mean? I’m sure there is someone out there busy doing studies that will answer just that. We interpret these statistics to mean that the internet is still growing – still evolving – and still an important way of connecting people to people, businesses to businesses, and people to businesses. Are you utilizing these resources for your business? Are you ready to find out what the next big social media site will be?

Send more traffic to your website and social media pages by mentioning them in your messages on hold. On hold marketing is helpful to maintaining a presence not only via the phone, but online as well.