Call To Action Content Writing

Nov 15, 2012 bruce Blog No Comments
contentmarketers

* 10 Quick and Easy Ideas to Create Content in 30 Minutes Or Less
* How to Build a Stronger Relationship With Your Readers
* One Drop Dead Simple Way to Produce a New Article in 15 Minutes

Content is currency online… especially when it’s attention grabbing and entertaining. How can you be prolific, especially when you’re not a full-time writer. The more great content you publish, the more likely it can be shared, attract your target eyeballs, and build a relationship with your audience.

Here are 10 quick ideas to help you produce content quickly and achieve better results consistently.

1. Fill a notebook with ideas.

A blank page is a painful experience. So never start with one.

Look for ideas constantly. Keep a notebook with you to jot down ideas for your articles, videos, podcasts, and any other form of content.

I’m a little old fashioned and keep a small notebook and pen handy for whenever the ideas come. You can also use the digital recorder on your phone. The point is to capture the concept when it’s fresh. When you sit down to write, you have a collection of ideas ready to go.

2. Keep an eye out for stories and metaphors.

Everything that happens in your life is potential fodder for a story.

For example, you’ve probably seen me share marketing concepts from my dogs. They’re a part of my life. We live in the age of the celebrity. You become a “mini-celebrity” in front of your audience as you let them peek inside your life. The key here is to always relate the stories and principles back to your message.

3. Write first. Edit later.

Don’t confuse the two. Write first. Come back and edit it later or the next day. If you’re trying to do both at once, it’s like writing with the brakes on. You’re not going anywhere. If you find yourself constantly editing while you write, you can even turn your monitor off to keep from distraction.

And don’t even think about trying to write with your browser open to other sites and distractions.

4. Use a series of tips.

A tips article like this one is much quicker to produce. It only takes a couple of paragraphs about each tip. Plus, these types of articles are easy to read as well. I’ve done anywhere from 3 tips up to 21. A bonus to the 21+ tip articles is they can often become series as well.

5. Create an ongoing series.

Break up your content to post on multiple days. It becomes part 1, part 2, and part 3. That one idea quickly morphs into a week of content or more.

The best use of this is when you have a large topic that needs to be broken into easy to follow bite-sized chunks.

6. Batch content.

You already have ideas in your notebook. When you have a quiet writing session, such as in the early morning, churn out multiple pieces at once. Once you’re flowing, don’t stop. Keep going. As soon as the first article is done, start the next one. And keep it up until the inspiration is gone.

Getting the momentum going is the hard part. You’ll get much more accomplished if you just hold on when it’s already moving for you.

7. Concise is better.

When you shooting for 30 minutes or less, you’ve got to keep it short. You’ll not going to produce a monster sized 2,000 word foundational post for a blog in that time frame. But the majority of your content doesn’t need to be that anyway.

There’s nothing wrong with 150 words if you can get your message across in that number of words.

People have a short attention span today.

8. Paste extra ideas in another document.

As you’re writing, other ideas will bounce through your head. Don’t veer off in the wrong direction in your current piece, but you don’t want to lose the idea.

Anytime other ideas pass through your mind, toss them over in another document or idea file. You can work on that idea for the next article.

9. Look for Q&A opportunities.

Here’s another favorite. People likely ask you questions by email or social media. Use those questions as launching points for future content. If one person has the question, others will also. Publish the question (or the relevant portion) and answer in your article. This kind of article can often be done in 15 minutes or less.

10. Become a reader.

The more you read, the easier it is to write. You should also expand your reading outside of just “business materials.” What other interests do you have? Read on those subjects as well. You’ll expand your knowledge base and your idea file.

Call to action content should also be included in your on hold messages. A comprehensive message on hold program is a valuable marketing tool.

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