Sending out an email newsletter? Take advantage of that electronic ‘real estate!’
“Location, location, location,” it’s the real estate agents’ mantra but did you know that every business owner has “real estate” that needs to be utilized to its fullest? It is your email; whether you send out email fliers, email newsletters or simply correspond with your clients via email, each time you hit send is a chance to “sell.”
Real estate agents know the value “curb appeal” brings to showing and selling a home. That first impression the buyer gets when he/she steps out of the car and looks at the property you want to sell often determines whether the buyer will proceed and how seriously he or she takes the rest of the tour. The same principle applies for email marketing campaigns, as well as on hold marketing campaigns – no matter what line of business you’re in. It all begins with the layout of the elements on the page, the font choice (don’t ever use all capital letters), even the colors you use, all create an impression before your prospect reads a single word of text. Remember, first impressions count.