Mobile Has Changed the Shopping Scene
New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings. According to a recent TechBargains survey most shoppers (90%) are now showrooming while in-store. They’re checking prices, checking stock availability and looking for digital coupons. And, while both sexes showroom, men are more likely …
Social Media Asset – LinkedIn
- LinkedIn is the perfect personal branding and publicity tool. – LinkedIn is the ultimate personal Customer and Prospect Relationship Management platform. – LinkedIn presents an amazing opportunity as most users are not using this social medium to anywhere near its potential. The world has changed and the change of pace will keep accelerating. Whether …
10 Small Business Blog Post Ideas
- Simple ideas for unblocking your written creativity – How to tap into your existing network for blog post ideas – 10 popular blog posts that any small business owner can write about As a business owner, you probably know (and have heard) that blogging can bring your more traffic, convert that traffic to leads …
Old Ways Need To Go Bye Bye
- Adopting social media strategy requires business change. – Make sure you’re willing to change; pretending won’t work. – Strategic integration is not the same as tactical afterthought. – Stickers can seriously damage your health. Recently this business owner said: “We need posters, loads of posters, posters everywhere. And ads. I want ads. Ads need …
Linkedin – Great Branding, Especially During Holidays
There are 3 types of business people: – Entrepreneurs – Intrapreneurs – Un-enterprising All of them can benefit from LinkedIn, including the un-enterprising! The often overlooked social media channel is LinkedIn! Facebook and Twitter get most of the media attention, but it is LinkedIn that leads with results. Hubspot research shows LinkedIn being the leading equal Customer Acquisition Channel …
Happy Birthday To Our Blog – It’s 2 Years Old!
I remember when our blog was born… so small… so beautiful… so innocent. It seemed like it would never grow up. Experiencing all the growing pains that most blogs do, it struggled to stand on its own at the beginning. Falling down, getting back up, then falling again. It was a roller coaster of emotion …
7 Reasons Why You MUST Get Creative With Your Marketing!
Wondering why all your marketing efforts aren’t getting the results you want? It may be a lack of creativity. Juice up your marketing with these 7 tips. 1. It’s not your grandfather’s communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the …
Should You Hire A Blogger or Do It Yourself?
Everyone has a blog these days – companies, schools, clubs, homemakers, special interest groups, crazy people… EVERYONE! For companies like us, a blog helps us to connect with the public in a more personal way. Our blog mostly focuses on what we do – marketing. We offer helpful tips on marketing strategies, as well as …
A Step By Step Guide For Branding Your Business
The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. Its essence is to do corporate branding for your business. It is a way of devising a functional representation for a company and the company’s name. Probably, you …
How Web Video Production Can Help Your Business
Web video production has become increasingly popular as embedding technologies and broadband internet speed gets ever better. Where your business or site warrants it, using an online web presenter can help get your message across – in tutorials and product guides, for example. And where a virtual tour is required, the web video really comes …
