Point of sale marketing: Are you taking full advantage of it?
You need to find a way to implement point of sale marketing with your on-hold message, you have a captive audience and you want to utilize that by making the most of your on hold messaging. Point of sale marketing (POS) – we’ve all likely heard the term but do you, as a business owner, …
If your company goes green, show it!
If your company is committed — as we are — to going green and working with sustainable practices, you need to let your customers know. Because we are committed to supporting sustainable resources we know it’s important for businesses to be transparent and to detail their environmental good deeds. You don’t have to undertake a …
Is my marketing paying off? 7 ways to figure it out
You’ve taken the steps to implement a marketing plan. Is it working? Are you tracking your results? To be effective, you have to! True, it’s not always easy to tell which avenues of your marketing efforts are bearing fruit, but that doesn’t mean you shouldn’t try, right? If you’re spending money on brochures or print …
Social Media Marketing for Restaurants
If you’re in the “restaurant” or “any” business you may have heard that you simply have to get involved in social media marketing. Contrary to what everyone is saying, there are myths surrounding social media. If you’re in the restaurant – or any business – you may have heard that you simply have to get …
Top 10 marketing strategies for your small business
Now, more than ever, in this economy you have to focus your marketing efforts so that you reap the most benefit from your dollars. Take these ten steps into consideration if you’re trying to make your business recession-proof. If you’re determined to make it as a small business owner, you have to be smart about …
