How to address a “paperless” office environment
While there is no one right way for every business owner, we have six great tips for addressing the paper stream in your office and in your life. When email was introduced many business owners imagined that paper clutter would be a thing of the past but paper still remains a challenge for business owners. …
On-hold message offers a unique marketing opportunity
When you remember that the average hold time is 43 seconds, the length of a radio commercial, you want to grab that opportunity to remind your customers why your business is the best one to meet their needs. Even if your caller is on his or her cell phone, they are a captive audience, so …
5 tips to work sustainability into your business’s budget
Moving your sustainability efforts from internal to external will involve communication through social media and other outlets, such as press releases, blog posts and by word of mouth to your customers. It’s that time of year when businesses are putting together their budgets for 2011 and what better time to write in some line items …
5 tips for holiday promotions
While sending holiday greetings and thank you’s are important this time of year, you also want to shake up your marketing tactics. Here are a few tips to consider as part of your holiday marketing plans: Even though your marketing efforts should be a year-round effort you might want to consider shaking things up …
5 tips to make your on hold message work for you
Rather than letting your customers become bored and lose interest while they’re waiting for you to pick up, use a message that keeps them riveted and wanting to know more when you do pick up. Gone are the days when you want your customers – and potential customers – waiting on hold on your business …
5 tips to being a successful sales person
As a business owner you may not label yourself a sales person, but you are every entrepreneur is in his or her own way. Running a business for a living requires a consistent amount of persistence because obstacles loom on a regular basis. Speaker Brian Tracy wrote that, “a person will face the most challenging …
Build brand awareness in 5 steps
If you’ve built a powerful brand that’s aimed at your ideal customer or prospect you can convince them to stay around your site and see what else you have to offer. A weak, or nonexistent brand, will be forgotten once they leave your site and head to the next one. Is branding your business a …
