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As a business owner, you probably know (and have heard) that blogging can bring your more traffic, convert that traffic to leads and ultimately make you more sales.
As you sit down to blog about your business, you may enter into what is known as “writer’s block.” Your mind goes blank, you can’t think of a thing worthy to say and you get stuck. And then you can come up with reasons to do this later. Don’t succumb to that. Stay the road . . .
Here are ten ideas to get you started:
1. Customer success stories. One of the most effective types of blog posts is to highlight your customer and/or client success stories. Not only are you putting the spotlight on a customer, thus bringing them extra exposure and visibility, you are also providing social proof that your product or service works.
2. Industry tips and tutorials. Your blog should provide your customers, clients and prospects with valuable tips and strategies that they can put to immediate use. For instance, if you are a dog-trainer and have a dog-training blog, then make sure to provide your audience with plenty of dog-training tricks and tips that will encourage them to keep coming back to your blog for the latest strategies. Providing your audience with industry tips and tutorials also positions you as an expert.
3. Information about new products/services. If your company launches a new product and/or service, use your blog as an announcement service to give your loyal readers a sneak preview. In addition, you can generate additional buzz-builders by offering beta invites, focus groups and surveys that will help keep your readers engaged in the launch process.
4. Relevant news from your industry. You can certainly position yourself as an industry leader by relating important and timely news stories from your particular industry. If you find any pieces of news that are interesting or would benefit your readers, then make sure to offer the news-story along with your own commentary and opinion.
5. Upcoming events about your small business. If you’re having a huge, 1-day sale, then post it on your blog. If you’re hosting an online webinar or teleseminar, then post it on your blog. Whenever you plan to have an upcoming event, make sure to let your readers know.
6. Elicit feedback from customers. As a small business owner, you will want to generate authentic feedback from your customers about your products and/or services.
The feedback that your customers provide can either be pulled straight from their comments or from blog polling services or plug-ins. This type of feedback can be an invaluable resource for your small business and help move it from good to great.
7. Educate Your Customers/Clients. Many small business owners implicitly understand that in order to effectively sell a product or service, the customer needs to be educated. Oftentimes our prospects don’t even understand why they need our products or services.
Therefore, the appropriate education of your prospects is incredibly important. However, it also should be handled with care. You certainly don’t want to use a “hard-sell” approach and bully your prospects into making a purchase. On the other hand, if you help your prospects understand why your product and service is so valuable and what problems it will solve for them, your battle is half-won.
8. “Warning” Posts. Every so often, it is appropriate to help your prospects understand “what they need to watch out for” in your particular industry. This again, positions you as an expert and helps build trust with your prospects. For instance, the dog trainer could write a blog post entitled, “Beware of the dog trainers who use physical punishment.” Of course, you would let your prospects know that you detest this type of dog training and why.
9. Related interests. If you sell vitamins, you should blog about health. If you own a travel agency, you should blog about the great trips that you take. It’s important to reveal to your clients and customers that you are a real person with similar interests to theirs. As long as your personal blog posts are directly related to your product and/or service, you will find these posts to be an invaluable way to connect.
10. Product, service, or process explanations and stories. If you own a product or service that needs further explanation, than share this explanation on your blog. Your customers will appreciate tutorials, stories and explanations about how to best use your product and services. FACTS TELL – STORIES SELL.
So, use these ten tips to ward off “writers block.” Each post will get easier. Happy Blogging!
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